SEO • AI Search • Strategy • Technical

Rob Taylor

Organic Search & SEO Strategy

SEO leader with 10+ years of experience across enterprise, multi-site, and local search. Currently focused on large-scale SEO and GEO strategy across U.S. and Canadian brand sites.

About

I work across technical SEO, content strategy, local search, and emerging AI search experiences, with a focus on building scalable systems rather than one-off optimizations. My background spans enterprise websites, hundreds of local business sites, platform development, migrations, and cross-functional work with product, development, creative, and marketing teams.

Expertise

Enterprise & Multi-Site SEO

Scalable strategy across large websites, brand portfolios, and hundreds of local sites.

Technical SEO

Architecture, crawling and indexation, migrations, internationalization, structured data, site performance, and technical QA.

Local Search

Google Business Profile strategy, local visibility, scalable location content, and local SEO programs.

GEO & AI Search

AI search visibility, content structure, entity signals, structured data, and adapting SEO systems for generative discovery.

SEO Strategy & Operations

Roadmaps, measurement, cross-functional execution, process development, and team enablement.

Content & Search Architecture

Information architecture, scalable content systems, internal linking, content optimization, and search-focused site structure.

Projects & Experiments

Outside of SEO, I use this site as a home for small technical projects and experiments, including web infrastructure, self-hosting, automation, and whatever else I'm currently tinkering with.

Current Projects

robholdings.com

Personal site & infrastructure

Built and deployed a lightweight professional site using GitHub Pages, with custom DNS configuration, HTTPS, canonical domain handling, responsive HTML/CSS, and version-controlled deployment. Built without a CMS or site builder.

GitHub Pages · HTML/CSS · DNS · HTTPS · Git

status.robholdings.com ↗

System Status

Lightweight status page monitoring the availability of Rob Holdings services in real time.

JavaScript · REST API · JSON · GitHub Pages · DNS

cat.robholdings.com ↗

The Principal Asset

An important part of the Rob Holdings portfolio.

mc.robholdings.com

Game Server

Self-hosted Minecraft server running on dedicated hardware, with custom DNS and tunneling for public access.

Minecraft Java · Windows Server · Playit · DNS · TCP Tunneling

Entity Details

For humans, search engines, and other machines trying to figure out which Rob Taylor this is.

Name
Rob Taylor
Full Name
Robert Taylor
Based In
Dallas, Texas
Occupation
SEO Professional
Nationality
United States
GitHub
robteee